Forward College

Management and innovation of e-business

It combines transaction cost economics with a decade’s experience of e-business development to discuss e-business trends and strategies. Focussing on management information systems, it considers how the organisational, managerial, technological and theoretical aspects of e-business can be combined to produce innovation in business models, processes and products.

  • Foundations and development of online business.
  • The use of transaction cost theory and network economics to explain the economics of e-business.
  • E-business models and strategies in Business-to-Business (B2B) and Business-to-Consumer (B2C).
  • Supply chain, intermediation, e-procurement and e-marketing.
  • Online consumer behaviour, evolution of e-business models.
  • E-business environment – economic, ethical, legal and security issues.
  • Pricing strategies within e-business.
  • Security and privacy aspects of e-business.
  • New organisational forms – virtual organisations, electronic markets and electronic hierarchies.
  • Innovations involving e-business technologies such as the shared economy and C2C marketplaces.

If you complete the course successfully, you should be able to:

  • explain the managerial and economic development of e-business
  • critically discuss successful and failed e-business ventures
  • assess the role of innovation in e-business
  • explain the key elements of e-business architectures
  • describe the social, economic and institutional contexts within which e-business has prospered
  • analyse and criticise the business models underlying e-business strategies and discuss the increasing importance of intermediation in the digital economy
  • apply economic theories, such as transaction cost analysis, to explain the economics of e-business
  • explain pricing policies in the digital economy
  • discuss the key innovations in business models, products and processes and how e-business contributes to innovation
  • Chaffey, D. Digital business and e-commerce management. (Harlow: Pearson Education, 2015) sixth edition

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