Management and innovation of e-business
It combines transaction cost economics with a decade’s experience of e-business development to discuss e-business trends and strategies. Focussing on management information systems, it considers how the organisational, managerial, technological and theoretical aspects of e-business can be combined to produce innovation in business models, processes and products.
- Foundations and development of online business.
- The use of transaction cost theory and network economics to explain the economics of e-business.
- E-business models and strategies in Business-to-Business (B2B) and Business-to-Consumer (B2C).
- Supply chain, intermediation, e-procurement and e-marketing.
- Online consumer behaviour, evolution of e-business models.
- E-business environment – economic, ethical, legal and security issues.
- Pricing strategies within e-business.
- Security and privacy aspects of e-business.
- New organisational forms – virtual organisations, electronic markets and electronic hierarchies.
- Innovations involving e-business technologies such as the shared economy and C2C marketplaces.
If you complete the course successfully, you should be able to:
- explain the managerial and economic development of e-business
- critically discuss successful and failed e-business ventures
- assess the role of innovation in e-business
- explain the key elements of e-business architectures
- describe the social, economic and institutional contexts within which e-business has prospered
- analyse and criticise the business models underlying e-business strategies and discuss the increasing importance of intermediation in the digital economy
- apply economic theories, such as transaction cost analysis, to explain the economics of e-business
- explain pricing policies in the digital economy
- discuss the key innovations in business models, products and processes and how e-business contributes to innovation
- Chaffey, D. Digital business and e-commerce management. (Harlow: Pearson Education, 2015) sixth edition
