Forward College

Management and innovation of e-business

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It combines transaction cost economics with a decade’s experience of e-business development to discuss e-business trends and strategies. Focussing on management information systems, it considers how the organisational, managerial, technological and theoretical aspects of e-business can be combined to produce innovation in business models, processes and products.

Foundations and development of online business.
The use of transaction cost theory and network economics to explain the economics of e-business.
E-business models and strategies in Business-to-Business (B2B) and Business-to-Consumer (B2C).
Supply chain, intermediation, e-procurement and e-marketing.
Online consumer behaviour, evolution of e-business models.
E-business environment – economic, ethical, legal and security issues.
Pricing strategies within e-business.
Security and privacy aspects of e-business.
New organisational forms – virtual organisations, electronic markets and electronic hierarchies.
Innovations involving e-business technologies such as the shared economy and C2C marketplaces.

If you complete the course successfully, you should be able to:

explain the managerial and economic development of e-business
critically discuss successful and failed e-business ventures
assess the role of innovation in e-business
explain the key elements of e-business architectures
describe the social, economic and institutional contexts within which e-business has prospered
analyse and criticise the business models underlying e-business strategies and discuss the increasing importance of intermediation in the digital economy
apply economic theories, such as transaction cost analysis, to explain the economics of e-business
explain pricing policies in the digital economy
discuss the key innovations in business models, products and processes and how e-business contributes to innovation

Chaffey, D. Digital business and e-commerce management. (Harlow: Pearson Education, 2015) sixth edition