Forward College
Business and Management in a Global Context
The course provides an introduction to business and management with particular emphasis on their international dimension.
The course provides an introduction to business and management with particular emphasis on their international dimension.
Introduction to the global business environment
- Perspectives on globalisation and international business
- Political, economic and legal environments
- Culture society, ethics and corporate social responsibility
Business across borders: the foundations
- International trade and investment – theory, patterns, growth of and rationale for foreign direct investment.
- Global and regional integration and multilateral organisations
- The global financial system
- Exchange rates and the international monetary systems
International business strategy
- Strategy and the enterprise in international contexts
- Competitive strategy for international business
- Entry strategies, alliances and evolution
- Marketing and R&D strategy
International business management
- Organisation of international business
- Global sourcing of production and services
- Global information systems management
- International dimensions of human resources management
If you complete the course successfully, you should be able to:
- demonstrate knowledge of, and the ability to assess, core institutions of international business and how firms manage on the global stage
- assess regional, cultural and institutional differences in how business is conducted globally
- apply core understandings, frameworks and management principles to specific business contexts
- formulate choices and decisions in international business strategy and operations
- operate as an informed employee in an international firm.
- Peng, M. and Meyer, K. (2011). International Business. Cengage Learning EMEA
- Willcocks, L. (2013). Global Business Management Foundations. Brookes Publishing. Course information sheets
