DIGITAL ENTREPRENEURSHIP CERTIFICATE

Real-life projects. Digital skills.

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The Digital Entrepreneurship Certificate runs in parallel to the academic programme and is designed for students who wish to venture into creating a digital solution from scratch. This solution may be social - or business-oriented depending on your aspirations.

30 ECTS

Expectations and benefits

Students are expected to:

  • Spend five to ten hours per week across the duration of the programme
  • Work in teams of three to five students coming from different academic backgrounds
  • Follow a design-thinking approach that will lead them towards innovative solutions with the support of Forward faculty

At the end of the programme, they will be evaluated on:

  • The impact of their project based on a rigorous assessment
  • Their journey: how they make sense of the different steps they went through, including the failed attempts that are part of the learning process
  • Their skills development

Evaluation is performed by Forward Faculty and external juries of experts during formal pitch sessions for which students are specifically trained. They will have gained:

  • A concrete experience to share with future recruiters
  • First hand understanding of societal and sustainability issues
  • Basic social sciences research skills
  • A set of core entrepreneurial skills and mindset

Certificate structure

The design of the programme is based on five steps that echo the approach to real-world problem-solving of social issues:

Set up: build your team with peers who share the same aspiration and refine the opportunity you have identified.

Design: create and test a prototype following a design thinking approach.

Minimum Viable solution: create an operational solution that addresses one key element of the opportunity

Optimise with Scrum: follow 6-8 week iteration cycles following the scrum methodology

Zoom on the design phase

Emphasize

Engage with your target group to understand their needs.

Define

Bring clarity and focus to the design space. The goal is to craft a meaningful-and-actionable problem statement.

Ideate

Concentrate on idea generation. Push for a widest possible range of ideas then vote for the two or three best.

Prototype

Generate simple & easy to make artifacts (e.g., mockups, storyboards…) to prepare for the testing phase. Fail fast, iterate quickly.

Test

Solicit feedback from the target group and listen to what they say. Create a scenario in a location that would capture the real-world situation.

Teaching & learning activities

Getting up to speed

In addition to these assignment cycles, students will:

  • Attend an introductory bootcamp to learn on the nature, applications and implications of AI and machine learning, big data, internet of things, webmarketing and cyber security. They will all practice the basics of coding and web development
  • Attend a specialisation learning session in the subset of digital skills of your choice:
    • Coding: Basic programming concepts (data structures, networked application program interfaces…) in Python
    • Web development: Code in HTML5 and CSS3 Create interactive web experiences with JavaScript
    • Digital design: basics of UX, graphic design, data visualisation, digital design techniques
    • Social networking & content: understanding Social media algorithms, Core concepts and applications of digital marketing, multi channel approaches, data analysis for marketing
    • Data: Data analysis process and tools, coding data analysis with Python

Creating a digital solution

Each step of this process is divided into assignments ranging from 1 week to up to 8 weeks duration. Each assignment (for instance “perform a benchmark of existing solutions”) follows the same sequence:

  • Students are expected to explore the learning material communicated by the faculty corresponding to the assignment (what is a benchmark, how to perform a benchmark, how to present a benchmark)
  • Students attend one (or a couple of) small group workshop(s) with their trainer to discuss how to implement the tools, methods and concepts from the learning material for their own project
  • Each team shares with its trainer a workplan to complete the assignment (milestones, task definition and organisation)
  • Each team implements its plan while adjusting to circumstances with the support of the trainer
  • The assignment is completed by a team debriefing session with the trainer to check advancement, bring corrective measures, and reflect on progress and challenges

The Digital Entrepreneurship Certificate runs in parallel to the academic programme and is designed for students who wish to venture into creating a digital solution from scratch. This solution may be social - or business-oriented depending on your aspirations.

30 ECTS

Expectations and benefits

Students are expected to:

  • Spend five to ten hours per week across the duration of the programme
  • Work in teams of three to five students coming from different academic backgrounds
  • Follow a design-thinking approach that will lead them towards innovative solutions with the support of Forward faculty

At the end of the programme, they will be evaluated on:

  • The impact of their project based on a rigorous assessment
  • Their journey: how they make sense of the different steps they went through, including the failed attempts that are part of the learning process
  • Their skills development

Evaluation is performed by Forward Faculty and external juries of experts during formal pitch sessions for which students are specifically trained. They will have gained:

  • A concrete experience to share with future recruiters
  • First hand understanding of societal and sustainability issues
  • Basic social sciences research skills
  • A set of core entrepreneurial skills and mindset

Certificate structure

The design of the programme is based on five steps that echo the approach to real-world problem-solving of social issues:

Set up: build your team with peers who share the same aspiration and refine the opportunity you have identified.

Design: create and test a prototype following a design thinking approach.

Minimum Viable solution: create an operational solution that addresses one key element of the opportunity

Optimise with Scrum: follow 6-8 week iteration cycles following the scrum methodology

Zoom on the design phase

Emphasize

Engage with your target group to understand their needs.

Define

Bring clarity and focus to the design space. The goal is to craft a meaningful-and-actionable problem statement.

Ideate

Concentrate on idea generation. Push for a widest possible range of ideas then vote for the two or three best.

Prototype

Generate simple & easy to make artifacts (e.g., mockups, storyboards…) to prepare for the testing phase. Fail fast, iterate quickly.

Test

Solicit feedback from the target group and listen to what they say. Create a scenario in a location that would capture the real-world situation.

Teaching & learning activities

Getting up to speed

In addition to these assignment cycles, students will:

  • Attend an introductory bootcamp to learn on the nature, applications and implications of AI and machine learning, big data, internet of things, webmarketing and cyber security. They will all practice the basics of coding and web development
  • Attend a specialisation learning session in the subset of digital skills of your choice:
    • Coding: Basic programming concepts (data structures, networked application program interfaces…) in Python
    • Web development: Code in HTML5 and CSS3 Create interactive web experiences with JavaScript
    • Digital design: basics of UX, graphic design, data visualisation, digital design techniques
    • Social networking & content: understanding Social media algorithms, Core concepts and applications of digital marketing, multi channel approaches, data analysis for marketing
    • Data: Data analysis process and tools, coding data analysis with Python

Creating a digital solution

Each step of this process is divided into assignments ranging from 1 week to up to 8 weeks duration. Each assignment (for instance “perform a benchmark of existing solutions”) follows the same sequence:

  • Students are expected to explore the learning material communicated by the faculty corresponding to the assignment (what is a benchmark, how to perform a benchmark, how to present a benchmark)
  • Students attend one (or a couple of) small group workshop(s) with their trainer to discuss how to implement the tools, methods and concepts from the learning material for their own project
  • Each team shares with its trainer a workplan to complete the assignment (milestones, task definition and organisation)
  • Each team implements its plan while adjusting to circumstances with the support of the trainer
  • The assignment is completed by a team debriefing session with the trainer to check advancement, bring corrective measures, and reflect on progress and challenges
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