Entrepreneurship
This course is about entrepreneurship both from an economics and practitioners angle and shows how economics can contribute to our understanding of entrepreneurship.
The course also sheds light on the societal impact of entrepreneurship and its utility for economic development. It further provides practical elements such as developing business models, designing market research frameworks, product development cycles, and raising seed capital.
- The History of Entrepreneurship
- The Economics of Entrepreneurship
- The Entrepreneurship Ecosystem
- Social Entrepreneurship
- Business Models & Ideation
- Key Partners & Alliances
- Key Activities as an Entrepreneur
- Value Proposition (VP) & Unique Selling Proposition (USP)
- Customer Development
- Customer Relationships
- Product Development
- Distribution Channels
- Cost Structure
- Revenue Streams
- Finding Investment and Raising Finance
- Intellectual Property and Legal Matters
At the end of the course and having completed the essential reading and activities students should be able to:
- Describe the theoretical insights and recent empirical findings of the economics of
entrepreneurship - Explain how entrepreneurship drives economic change and growth
- Outline the historical context and impact of social entrepreneurship
- Analyse viable business models
- Design market research frameworks, develop and evaluate business models
- Osterwalder, A and Y. Pigneur. Business Model Generation (John Wiley & Sons 2010) [ISBN:
9780470876411] - Osterwalder, A and Y. Pigneur. Value Proposition Design (John Wiley & Sons 2014) [ISBN:
9781118968055]
